The Photography Secret That Saved a Hotel Owner $200,000
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I'll never forget the look on Carlos's face when we reviewed his options. The owner of a charming but tired beachfront hotel in Miami, he'd just received a $250,000 renovation quote to address slipping occupancy. The contractor's binder was thick with renderings—new lobby furniture, bathroom remodels, a pool deck refresh. Then I showed him what $5,000 in professional photo retouching could do. His eyebrows nearly hit his hairline. "You mean we could make it look like we renovated...before we actually do?" Three months later, his ADR had climbed 22% without a single hammer swing. Why First Impressions Live Online In our world, perception isn't just reality—it's revenue. I've watched: A faded Nashville boutique hotel fill its slow season after we digitally refreshed their lobby's worn upholstery and peeling trim A vacant Chicago office space lease in record time when we virtually staged potential layouts for hesitant tenants A Palm S...